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Showing posts with label E-mail marketing. Show all posts
Showing posts with label E-mail marketing. Show all posts

Where did The Coffee Maker and Espresso Come From?


Since the days of the early Egyptians, coffee has been a staple beverage for most people. Though the Coffee bean originated in Africa, it quickly spread to neighboring countries, like Arabia and Egypt. The first method of preparation was to roast the beans on an open fire and then added to boiling water for consumption.

It is believed that coffee was probably considered a type of wine and used to barter and trade. Fermented in much the same as grapes, coffee was a source of energy and warmth for most, but some drank it because they loved the taste, too.

A man by the name of Mr. Laurens came up with the first coffee-making machine in 1818. The machine was constantly modified by coffee drinkers. The coffee machine was actually a product that had just as many patents by women as men, that was practically unheard of at that time! Through the years, the machine has become a reliable, dependable and easy to use product. In the 1960’s, the first filter machines were invented and the modifications have improved even more since then. Coffee machines began as crude looking inventions, but have evolved into many different styles, making it possible for a Governor and a Harley biker to own the same style!

Found in just about every home, the coffee machine is made by many manufacturers, including: Braun, Senseo, Kitchenaid, Krups and Pod.

Where did the espresso machine come from?

Discovered by a goat herder and developed by a tired, hungry traveler, the espresso drink has provided many with the extra energy they may need. The goat herder noticed the goats acting like they had an extreme boost of energy. As he searched for his heard, he noticed they were snacking on a red berry growing from shrubs. Curious, he ate a berry and felt as if he had suddenly gained more energy as a result. At the same time, a tired, hungry traveler witnesses the occurrences and jumped at the chance to try it for himself. Having the same reactions as the herder and goats, he knew that they were on to something. He took some berries and began to add them to drinks for those in his hometown, as the drink seemed to be a good source of energy. The idea took off from there!

The first espresso maker is said to have originated in 1901, by Italian manufacturing company owner, Lugia Bezzer. He was simply looking for a way to help speed up his employee’s coffee breaks. He figured out that if pressure was applied in the brewing process, the drink could be made in a lot less time. Nicknamed “The fast coffee machine”, the espresso machine patent was sold in 1905. The new owner, Desidero Pavoni developed an espresso machine that used a piston pump to force water through a tube and into the coffee.

Modifications on the espresso machine were halted by the onset of WWII. Production picked up after the war and in 1946, the commercial espresso machine was invented. Since that time, the espresso maker has been produced by many name brand companies, including: Juda, Mr.Coffee, Kitchenaid and Braun. Offering various features, styles, colors and prices, the espresso machine has come a long way!

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E-mail marketing

Technology with its advent has taken a toll even in the field of marketing at last. E-mail also known as electronic mail, is now turning out as an indispensable medium of marketing on internet. 

Internet as whole has a wide marketing area because of the fact that it is spread whole and wide over the whole word. This makes it accessible to almost every country and eventually to the people in the country. E-mails are very techno-savvy and more effective and fast. This is the reason that we can now see e-mails developing as an indispensable media of marketing.


Over the years people and corporate houses have started realizing the advantages of e-mail marketing. E-mail marketing carries a lot of advantages along with it. Some of the benefits are:

a) Speed:

This is the main factor as to why e-mail marketing is considered better and over the other Medias of marketing. E-mail marketing along with it brings the advantage of high speed. E-mail marketing has a very high speed of information transfer. It just takes a second for the person to transfer information from his working place to the internet worldwide, where everyone can view it worldwide.

b) Reach:

One another factor as to why e-mail marketing is considered a better option is because of the fact that it has a better reach to the people worldwide than the other medias of marketing. E-mail marketing knows no boundaries and this helps the people to continue or conduct their marketing work in larger scale. The higher reach of e-mail marketing, attracts more people towards it and thereby assists the whole marketing process.

c) Inexpensive:

E-mail marketing is comparatively much and more cheap than that of the other medias of marketing. The people do not have to incur any special or extra cost to market their product or point of view. Being inexpensive it suits the people and they thereby resort to e-mail marketing than the other Medias. 

d) Effective:

E-mail marketing is very effective than the other medias of marketing. The reason being, that they are very techno-savvy, very fast and still pretty cost effective. This whole package makes e-mail marketing very cheap and pretty attractive. This is the reason that e-mail marketing is pretty effective and thus more approachable.

e) Personalized marketing:

E-mail marketing avails the people the opportunity to avail and conduct personalized marketing. In this the people can send mails only to people whom they think that they would be interested in it. In this the mails will only be forwarded to people on whom the concern is interested.

Thus we see that why and how e-mail marketing has turned out to be an indispensable tool in marketing
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